Wednesday, April 3, 2019

The Rise of YouTube and Online Influencers

Image result for youtube logo


Every day, new technology is being created, introduced, and/or advanced.  People are finding new ways to connect around the world, whether it be through video or messaging.  In YouTube's case, both are happening and advancing every day.

YouTube was created in February of 2005 by three men: Chad Hurley, Steven Chen, and Jawed Karim. Fourteen years later and YouTube now holds the title for the 2nd largest search engine at 1.8 billion registered on the site to watch 5 billion videos uploaded daily. More than 1 billion hours of footage is watched daily, according to YouTube. 

Because of this, many video creators have gained a huge following, or subscribers, with PewDiePie holding the crown of the most at almost 83 million. These creators are set aside from celebrities, having their own genre of fame referred to as "Online Influencers.'"

These influencers gain sponsorships, get sent free clothes, makeup, and other items from brands that want to get their name noticed by the audience of the influencers.  YouTube has given anyone a platform to share their passions, opinions, music, etc.

The downside to all of this is the increase in bullying and hate this platform allows.  Comment sections become brutal, leading to many of the influencers to need to take a break from their channels, which has basically become some of their full time jobs, because their mental health has depleted tremendously despite having a large following.

This site has allowed for the idea of "celebrity" in our time to change.
To read more about YouTube, I am linking a Forbes article that touches more on YouTube's influence on today's youth. 


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